Asd Asdf Oeer - 2098 Words

Study Guides and Literature Essays Editing Services College Application Essays Writing Help Q A Lesson Plans Home : The Handmaids Tale : Study Guide : Summary and Analysis of V: Nap - VI: Household The Handmaids Tale Summary and Analysis by Margaret Atwood Buy PDFBuy Paperback V: Nap - VI: Household Summary This section begins with Offred simply sitting alone, waiting. She had not been prepared for all this stillness, all of this boredom. She thinks about experiments they used to do on animals, how they would give them something to distract them. She wishes she had something to distract her. She lies down on the floor and begins to do her exercises, tilting her pelvis back. She remembers how at the training†¦show more content†¦Offred knew that they had changed the facts in the stories, but she could not prove it. She remembers meeting Moira in the washroom. Moira told her that she was going to try to escape by faking illness. She said that she knew how to give herself scurvy by not eating vitamin C. Offred told Moira not to do such a thing, but Moira ignored her. She snaps out of her reverie to listen to the Commander, who is continuing with the story. Serena Joy is crying as always. During the silent prayer, she whispers the Latin words written in her closet by the woman she believes was like Moira, though she does not know what they mean. It was at dinner that she had learned that Moira had gone away. Then she saw the ambulance come back. They took Moira into the Science Lab and beat her feet with steel cables until she could not fit them into her shoes. Feet and hands, she understood, were not important parts of a womans body. Offred remembers what Moiras feet looked like. The Commander finishes the prayer, and everyone stands up. The Commander, Serena Joy, and Offred go upstairs into the marital bedroom. Offred lies fully clothed on the bed, looking up at the canopy. Serena Joy takes her head in her lap and holds her hands. Her rings cut into Offreds hands - perhaps on purpose. The Commander moves below her skirt. What is happening doesnt fit any definition of sex that Offred can think

Schizophrenia Is More Than Just Hearing Voices - 1030 Words

Understanding Schizophrenia During your lifetime, chances are you’ve probably met someone who has been affected by schizophrenia in some way and you might not have even known. So what is Schizophrenia? Schizophrenia is a group of severe disorders involving major disturbances in perception, language, thought, emotion, and behavior. People with schizophrenia are able to control the disorder with medications and therapy and can even lead normal lives. Schizophrenia is not something everyone understands. This disorder is more than just hearing voices. To be able to fully understand schizophrenia you must know the symptoms, how it affects you biologically, psychologically, socially, and how to treat it. People who have this disorder can multiple symptoms leading to the diagnosis. Some symptoms are known as â€Å"psychotic symptoms† which includes a break with reality, hallucinations, delusions, or evidence of thought disorder. These symptoms are referred to as positive symp toms because they are so readily available. Negative symptoms, which are less readily observed, include withdrawal from society, the inability to show emotion or to feel pleasure or pain, total apathy, and lack of facial expression (Piotrowski, 2015). People schizophrenia also have senses that typically become enhanced or weakened. It can also be hard to concentrate or difficult to focus on things because their selection and filtering process may become impaired. One of the â€Å"psychotic symptom† of SchizophreniaShow MoreRelatedSchizophrenia Sufferers Hear Voices763 Words   |  4 PagesMakes Schizophrenia Sufferers Hear voices†. The sources of the article are from The Telegraph and it was published on September 5, 2017.The article is about how to decrease or fix voices that is a symptom of Schizophrenia. More than half of people with schizophrenia have voices in their head. Your mine can your friend or enemy. The was many research try to see if a certain type of th erapy of work of losing the voices. Scientists have found where part of our brain cause and produces the voices in ourRead MoreDissociative Identity Disorder And Schizophrenia893 Words   |  4 PagesBlunt, American politician, once said, â€Å"People with mental health problems are almost never dangerous. In fact, they are more likely to be the victims than the perpetrators. At the same time, mental illness has been the common denominator in one act of mass violence after another.† There is a misconception that mental disorders such as dissociative identity disorder and schizophrenia are the same. Today’s society often see all mental disorders as one, however, they are very much different. If one wasRead MoreSchizophrenia, Perception, And Behavior1712 Words   |  7 Pagesdeeper than paranoia. It is all much deeper that just a feeling, the feeling you feel is very real in your mind and eyes but it is all only something you can see. 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With the different studiesRead MoreMental Illness And Its Effects On Society Essay1475 Words   |  6 Pagesfound not criminally respon sible (NCR) last Thursday after he attacked a stranger with a hammer. At the time of the attack, Weber was on his way back to a transitional group home. He d been released from the Royal Ottawa Mental Health Centre less than two months earlier and was under a care plan prepared by his psychiatrist. He got off the bus, went into a grocery store and purchased a hammer and a knife. When Weber emerged from the store, he attacked an unsuspecting 55-year-old Ghebrehiwet suddenlyRead MoreSchizophreni A Mental Disorder Essay1278 Words   |  6 PagesSchizophrenia is a mental disorder that takes over a patient’s body and mind. Schizophrenia’s causes and mechanisms remain poorly understood, and the most common treatments do little to restore patients health (Kurtz 7). Schizophrenia affects the person’s brain and ability on to think and function. People with Schizophrenia have voices inside their heads telling them to do things they don t want to. People with schizophrenia are not eligible to control the things they do or say. Schizophrenia isRead MoreThe Frightening Trauma Of Schizophrenia1288 Words   |  6 PagesThe Terrifying Trauma of Schizophrenia Elyn Saks, expert in mental illness, once said, â€Å"The schizophrenic mind is not much split as shattered. I like to say schizophrenia is like a walking nightmare† (Saks). Being affected by schizophrenia is not just a walk in the park; it damages and then destroys the victim’s ability to think. One can define schizophrenia as an illness that affects and damages a human’s brain. Schizophrenia affects victims in many different ways: mentally, physically, and sociallyRead MoreSchizophrenia Is More Common Than The Average Person852 Words   |  4 PagesSchizophrenia is more common than the average person believes it to be. According to SARDAA (Schizophrenia and Related Disorders Alliance of America), approximately3.5 billion people in the United States have schizophrenia. Additionally, a great portion of this population is homeless, and about half of everyone diagnosed have never received treatment for it (SARDAA, 2014) . For something that is so popular in our society today, it is important to understand what schizophrenia is and how it is diagnosedRead MoreSchizophreni A Psychological Condition That Causes Delusions Or Hallucinations?887 Words   |  4 PagesSchizophrenia is a psychological condition that causes delusions or hallucinations making it extremely difficult for those who have the disorder to discern between reality and the imaginations (American Psychiatric Association, 2013). These fictitious experiences are often frightening situations where the victim cannot properly respond if the danger were reality because he/she believes everything is reality, even events that are produced by the imagination. â€Å"Emil Kraepelin, who coined the termRead MoreAre You Really Insane? Essay1544 Words   |  7 Pagespsychiatric hospitals (Thirunavukarasu). These psychotic episodes consisted of hearing voices and noises. The eight patients fabricated the lie making these auditory hallucinations, considered signs of schizophrenia, more authentic by connecting the lie to personal memories and situations in their life (Rosenhan). Each pseudopatient gained admittance into a psychiatric hospital; seven receiving a diagnosis of schizophrenia while the other one received a diagnosis of manic depression, also known as bipolar

The Secret of Ella and Micha Chapter 12 Free Essays

string(47) " my eyes off her, I nod my head at the garage\." Micha â€Å"Dude, where the fuck is your head today?† Ethan asks and seconds later a grease rag hits me in the face. I throw it back at him, hard. â€Å"You’re starting to piss me off with this crap. We will write a custom essay sample on The Secret of Ella and Micha Chapter 12 or any similar topic only for you Order Now † Ethan widens his eyes exaggeratedly. â€Å"Whatever man. You’ve been so distracted for the last two days.† He sticks his head back under the hood. â€Å"And I’m not going to say why.† â€Å"Good, because I don’t want to hear it.† I round the back of my car and eye over the tools on the wall of the garage. I grab a rusty toolbox, one of the few things my dad left behind, and toss it into the garbage can. He called again this morning, begging on the answering machine for either my mom or I to pick up. Ethan raises his head up and eyes the garbage can. â€Å"Wanna explain what that was for?† â€Å"Nope.† I pick up a wrench and start working on the car. We work on it for a while, but it’s hot and I’m getting more pissed off at my dad by the second. Finally, I move back and throw the wrench down onto the concrete. Ethan doesn’t ask questions this time. â€Å"We should have a party tonight,† I announce, unable to hold still. â€Å"A big one, like the one we had on graduation night.† â€Å"You really want to relive that night?† Ethan backs out from under the hood. â€Å"Because I’m not sure I do.† I step outside into the sunlight, determined to get my mind off stuff. â€Å"What you can’t remember doesn’t hurt, right?† â€Å"I don’t think you want to go there.† Ethan walks next to me and we stare down the driveway at an old guy pushing a shopping cart. â€Å"There are plenty of times in my life I wish I could remember – that I’d give anything to remember – but I can’t. I lost like a year of my life. It’s better to stay within the boundaries of a semi-clear head. Besides, this doesn’t sound like you at all. What’s up?† â€Å"Nothing’s up.† I sigh, raking my fingers through my hair. â€Å"I’m just thinking out loud.† Ethan returns to the garage and starts working on the engine again. Around sophomore year, he started hanging out with these kids at school, who had really heavy views on the world and liked to sit around and get high while they talked about it. Ethan somehow ended up being friends with them, and within a month, he had dropped out of school and got into some pretty heavy shit. A year later he made the decision to get some help. He cleaned up his life, cut the habits, and worked the hell out of himself to catch up in school. He was a grade behind, but managed to graduate with our year. Looking at him, you wouldn’t guess. The side door of Ella’s house swings open and Lila steps out. She looks upset, although not as bad as she did last night. She glances up the driveway at the house across the street, where there’s a very loud game of tackle football going on in the front yard. Her eyes roam to my house and then widen when she sees that I’m watching her. She gives a tentative wave from the top step. â€Å"Hey, Micha.† â€Å"What’s up?† I say with a nod of my chin. â€Å"Is Ella up yet?† Shielding her blue eyes from the sun, she looks up at Ella’s window. â€Å"Yeah, she said she’d be out in a second. She’s just talking to her brother.† â€Å"He’s not being a dick, is he?† â€Å"I’m not sure what constitutes as a brother being a dick, since I don’t have one.† A smile cracks at her lips. I walk toward the fence, pulling up my jeans that are riding low on my hips. â€Å"There’s no yelling going on?† Lila shakes her head and meets me at the fence, plucking some of her blonde hair away from her mouth. â€Å"But Ella’s not much of a yeller, is she?† I rest my arms on the top of the fence. â€Å"It depends on which one we’re talking about.† Her face falls. â€Å"How could I know her for eight freaking months and not know anything about her. It must say something about me, right?† I feel bad for her. â€Å"I think Ella kind of made it her mission to keep who she was hidden from you. It’s not your fault.† She eyes me over with this suspicious look. â€Å"Honestly, it seems like she’s that way with everyone, except for you.† â€Å"We’ve known each other forever,† I say. â€Å"We have a comfortable relationship.† Her blue eyes twinkle with mischievousness. â€Å"One where you feel her up in the car?† â€Å"It feels like you’re trying to start some trouble,† I say, liking the girl even more. â€Å"Maybe I am.† She leans over the fence to the side of me so she can get a better view of the inside of the garage. â€Å"Is that Ethan in there?† I step back so she can get a better look. â€Å"Yep, he’s working on the car.† â€Å"I think I’ll go give him some help.† A grin spans across her face and she hops over the fence, squealing as her shoe gets caught in the wire. Trying not to laugh at her, I unhook her shoe and she walks into the garage, surprising Ethan. The door to Ella’s house opens and my attention centers on her as she steps out into the sunlight. She’s wearing a tight, black and purple plaid dress, and knee high lace-up boots, but her hair is curled up neatly. It’s like a mix of her old look and her new one. Her face is guarded as she ambles across the driveway, with this strange look in her eyes, like she’s terrified yet excited at the same time. â€Å"Did Lila come out here?† She bites her lip and I want to lean over and bite it for her; taste her and feel her like I did last night. Without taking my eyes off her, I nod my head at the garage. You read "The Secret of Ella and Micha Chapter 12" in category "Essay examples" â€Å"She’s in there with Ethan. I think she might have a thing for him.† â€Å"I think you’re right.† She pauses. â€Å"I think I might have freaked her out a little, just barely.† â€Å"You mean you and Dean might have freaked her out a little?† â€Å"She told you I was talking to Dean?† â€Å"She mentioned it.† I extend my hand to her. â€Å"Why don’t you come over and join the party on this side of the fence?† â€Å"A party of four?† she asks, trying not to grin and looking as cute as hell. I snag her by the hip, jerk her toward me playfully, and dip my lips to her ear. â€Å"It can be a party of two. Just say the word.† She shivers from the feel of my breath on her neck. â€Å"I think we better keep it a foursome.† I press my fingers into the curve of her hips. â€Å"I didn’t know you liked it kinky.† She swats my shoulder and I laugh, my dad problems feeling less heavy. â€Å"Relax, I was just kidding, even though you’re the one who brought it up first.† â€Å"I was joking.† â€Å"I know†¦ I think I am going to have a party tonight.† â€Å"Don’t you have one of those every night?† I cock my eyebrow. â€Å"Besides the night you showed up, have you seen one going on?† She wrinkles her forehead. â€Å"No.† She sits down on the fence, swinging her legs over to my side. â€Å"Micha, what have you been doing for the last eight months?† â€Å"Pinning for you.† I avoid the truth. That I haven’t been doing much of anything besides looking for her and helping my mom take care of things. She tucks her dress underneath her legs and I get a small glimpse of the black lacy panties she has on. â€Å"Where do you work?† Against her protest, I spread her legs apart and put myself between them. â€Å"I work at the shop with Ethan a lot, but it’s not going to be forever. I have plans. I’m still working on getting everything lined up.† She places her hands on my chest, holding me back. â€Å"I think the lines between our friendship are getting a little blurred.† â€Å"That happened a long time ago,† I tell her, gliding my palms up the sides of her bare legs. â€Å"At least for me it did.† Her jaw tightens. â€Å"It’s things like that which make them blurry and things last night†¦ and things like in the car.† â€Å"There seems to be a lot of things, which I think might be a hint that you and I belong together.† Her eyes snap wide and I back off to try another tactic. She needs to smile and let those stressed lips free. I pinch her side and she squeals. â€Å"Don’t do that,† she says, holding back a laugh. â€Å"You know I hate being tickled.† I graze my fingers across her other side and she squirms, before falling over the fence and landing on her back in the grass. I leap over the fence easily as she scrambles to her feet. She narrows her eyes, backing toward her back door. I run up to the side of her and she skitters out of my reach. She glances at the door and then at the front yard, which is closer to her. â€Å"Micha, seriously,† she warns. â€Å"We’re too old for this.† I spread my arms out to the side innocently. â€Å"I’m not doing anything.† Her eyes flick to her house one last time and then shaking her head, she spins around and runs for the front yard. I give her a head start before I sprint off after her. When I round the house, she’s up on the front porch, jiggling the door knob. I laugh at her. â€Å"Is it locked?† She heaves a frustrated sigh and hops over the railing, slipping on the grass. â€Å"Dammit Micha! I’m so going to kick your ass for this.† â€Å"I’m planning on holding you to that threat.† I jog after her across the neighbor’s yard. She races across the grass, her hair falling out of a clip. She leaps over the brick fence into the next yard and smashes a row of flowers. Without using my hands, I hop onto the fence, but trip during my dismount and fall on my knees. She freezes in the middle of the lawn and starts to laugh at me. â€Å"You so deserved that.† I get to my feet, dusting the dirt off my knees, and a dark smile rises on my face. â€Å"You think that’s funny?† Her eyes sparkle and it’s worth the fall. â€Å"You look ridiculous.† â€Å"Do I?† I take a step toward her. She takes a step back. â€Å"You do.† Abruptly the sprinklers turn on, drenching the grass and her. She screams and covers her head with her arms. â€Å"Serves you right for laughing at me,† I say with a grin. She lets her arms fall to the side and smirks. â€Å"Well, at least it keeps you away from me.† Her dress is clinging to her body in all the right places and pieces of her wet hair stick to the sides of her face. She begins to twirl in circles with her hands up above her head. â€Å"You’re beautiful,† I say, unable to help myself. Ella Micha looks ridiculous and I can’t help but laugh. I haven’t laughed in so long that it feels unnatural leaving my mouth. It’s like we’re kids again, as if this moment belongs in another time where things are weightless and full of sunshine. As I’m laughing at him, the sprinklers turn on and my clothes instantly get soaked. At first I squeal, but then I let go, lifting my hands above my head and twirling in the water, figuring he won’t come in after me. He calls out something about me being beautiful and then he charges into the sprinklers, completely blind-siding me. His arms snake around my waist and we collapse to the ground but Micha holds my weight up, so I land on the wet grass gently. â€Å"Micha,† I say, trying to be serious. â€Å"Don’t do it. You know how much I hate being tickled.† â€Å"Which makes it even more appealing.† Water beads in his hair, his long eyelashes, his lips. With one hand, he pins my arms above my head and presses his body against mine. My wet clothes cling to my skin and I can feel every part of him. â€Å"I take that back. This is more appealing.† He lets his hand move up my ribs, his thumb sketching along the ridges, sending my body into a frenzy. I stop fighting him and lay perfectly still. Water sprinkles our faces as he lowers his lips to mine. Our wet tongues twine together, full of desire as they collide. A strange, unfamiliar feeling opens inside of me again and my legs fall apart and hook around his waist, requesting more of him, like they did last night. Micha draws back, looking surprised as he glances at the house to the side of us and then at the street. Then he lets out an untamed growl and deepens the kiss, thrusting his tongue deep into my mouth. I suck on his bottom lip and trace my tongue along his lip ring. It sends a quiver through his body and I’m secretly pleased, but my pleasure confuses me. â€Å"Ella,† he groans and then kisses me fiercely. His hand travels upward and cups my breasts. His thumb circles around my nipple and through the wet fabric of my clothes, the feeling is mind blowing. It’s driving me wild and my knees vice-grip against his hips. A moan laced with ecstasy crumbles from my lips. I’m starting to lose control again and it’s alarming. I try to get past it this time, but it consumes me and I have to stop. After a lot of effort, I get my arms between our bodies and I push him away. â€Å"We should get back.† I look at the brick home of the yard we’re laying in. â€Å"Besides if Miss Fenerly comes out, she’ll have a heart attack.† Micha’s aqua eyes penetrate me. There’s mud on his forehead and grass in the locks of his blonde hair. â€Å"If that’s what you want.† Maneuvering to his feet, he takes my hand and lifts me to mine. He plucks pieces of grass out of my hair and lets his hand linger on my cheek. Holding hands, we walk across the grass and down the sidewalk, leaving a trail of water behind us and something else. Something invisible to the outside eye, but to me it’s more noticeable than the sun in the sky. How to cite The Secret of Ella and Micha Chapter 12, Essay examples

Global Destination and Competitiveness

Question: Discuss about the Global Destination and Competitiveness. Answer: Introduction In the sector of tourism and hospitality, the chief aim of is to increase the number of the visitors and to hold a potential brand image. In order to accomplish this core aim of business, an organization belonging to the tourism sector prioritizes destination marketing. In the words of (), the phrase destination marketing is a distinct form of marketing whose sole concern is to promote an individual destination. Unlike the form of product marketing, in which products are provided to the clients with the help of distribution channel, in the destination marketing it is the interested individuals who come to the destinations to become the customers. Therefore, it is to say that in terms of destination marketing, an organization also advances its competitive edge. The present purpose of the considered assignment is to accomplish a policy review for the organization Tourism Australia. Most important to denote in this respect, that the considered destination for this organization is the S unshine coast of the Queensland Australia. For accomplishing this very purpose, the assignment has intended to establish an in-depth literature review initially about the core aspects of the policy of destination marketing, which are destination branding, positioning, visioning and targeting. Thereafter, reviewing the policy, the paper has preferred to make fruitful recommendations for the considered organization. Literature review Getz and Page, (2016) has stated that destination marketing organizations being public or private organizations must have an in-depth understanding of the tourism policy of the operating countries. The understanding of the tourism policy is categorized into three aspects such as process, content and structure. Structure and content of tourism policy illustrates a framework of relationships with the government and organization. Process includes the involvement of stakeholders towards the tourism policy (Pike, 2015). Branding in Destination Marketing Destination branding identifies the strongest point and mostly competitively appealing aspect of a particular destination. Destination marketing aims at making the strong point of a destination appealing to the potential visitors. It builds a story about the destination, which make it stand out above its competitors (Gummesson, 2014). Destination marketing organization use destination branding for promoting a specific place to the specific audience like leisure travellers. Moreover, it communicates the special offerings of a specific destination to the potential visitors. On the other hand, it can be stated that accomplishment of destination branding depends on the brand images used for establishing the destination choice. According to Pike and Page (2014), in destination marketing, the images of the travelers regarding a destination contributes significantly in destination choice. In this context, it can be stated that the problem in destination branding is the intangibility of the destinations that cannot be tested prior to the final purchase. Furthermore, in terms of destination branding, the definition of destination images is a sum of impression and ideas those people possess regarding a destination. On the other hand, as per Smith and Font (2014), destination image in terms of destination branding is a set comprised of cognitions and affections to represent a particular entity to the general audience. The concept of branding is important in marketing of a product, place or a service. The role of branding is vital that can be categorized into two aspects such as pre-experiences and post-experiences. Pre-experiences in terms of branding include differentiation, identification, expectation, reassurance, and anticipation (Ritchie Crouch, 2003). On the other hand, recollection or post experiences in the perspective of branding include consolidation and reinforcement (Line Runyan, 2014). Visioning in Destination Marketing Visioning is a useful technique for supporting group of stakeholders towards developing shared vision for the future. It is extremely important in destination marketing, which plans the strategies for making a particular destination attractive to the tourists. The vision statement is essential to engage the stakeholders with common direction for destination management. Proper visioning is also important for setting the future strategies towards promoting the specific destination (Smith Font, 2014). Nevertheless, as per Lugosi and Walls (2013), a vision statement for destination marketing is essential for providing an exact overview of the marketing mix to the employees. Therefore, it can be said that a vision statement in tourism strategic marketing is necessary for providing inspiration to the employees, which implicates that visioning in marketing is useful for advancing the internal strength by educating them about the marketing plan. Tourism visioning allows an agreed focus rega rding the way the tourism organization should develop their plan manage and market their destination over the times. It also leads to shared statement of intent, which is manageable and promote unite tourism organization in a specific destination. Positioning in Destination Marketing Position is an effective form of marketing communication, which plays a vital role towards enhancing the attractiveness of tourism destination. The objective behind the position of a specific destination is to create a distinctive place in the minds of potential visitors. Positioning differentiates a destination from its other competitive destination. It conveys the diverse mix of features regarding a destination, which makes it different from others destination. It identifies the competitive advantage of a particular destination and effectively communicates it with the visitors. Positioning also identifies the potential visitors, who can be interested on the specific destination place. In this context, it is to state that in destination or tourism marketing, positioning imprints destination images in the minds of the customers. On the other hand, positioning in destination marketing is considered as a communication strategy that is thoroughly followed through segmentation and target marketing. More precisely, according to Heeley (2015), the concept of positioning is not related to the particular premises needed to be covered for the product. Therefore, it is to say that the intension of positioning is to influence the minds of the prospects. Specifically, in destination and tourism marketing, based on Line and Runyan (2014), positioning in terms of marketing is indicative of an individual statement that will inspire as well as guide the entire marketing plan. In this respect, it is to keep in mind that in tourism marketing, positioning statement is required to encompass the particular destination and should give a hint of the marketing tools. As per Gummesson (2014), three key elements of the tourism positioning are an emotive expression, brand personality and particular attributes of the destination. It has been understood that accomplishment of a tourism-marketing plan is possible only when the positioning statement of an organization is honest. In this case, a positioning statement should be prioritize when an organization is designing its advertisement choices, change management and making progressive plans for the future ventures (Ghosh Sarkar, 2016). Henceforth, it can be concluded that positioning in specifically tourism destination is essential for the acquisition of competitive edge. Policy Review Prior to review the tourism policy, it is required to have a profound knowledge about the considered destination for the DMO. Sunshine Coast of Queensland territory is identified as a per-urban area of Queensland, which is also known as the third most populated area of Queensland. The significance of this place is probably a handful of stretches of stitched beaches that has covered the area from the Sunshine Beach to the Coolum Beach and from Point Arkwright to Mudjimba and Buddina past the Caloundra CBD. The place is located between the south peninsula and the mountains of Inskips Glasshouse. It is probably the natural amenities of the mountains and of south peninsula, which works in favor for marketing for the travel organizations of the place (Barnes Ballou, 2014). Most significantly, the place is also enriched with excellent restaurants and five-star resorts, which attract an impressive amount of both domestic and international customers from all over the world. However, the considered DMO Tourism Australias destination marketing relies upon the organizations honest approach towards destination marketing, which is its positioning strategy. Keeping in mind about the poor infrastructure quality, the organization has taken the initiative to improvise the infrastructure facility of the place. In terms of destination policy, the organizations main vision is to attract the visitors through honest offering and their initiative to modify the infrastructure of the place proves that they prioritize their vision sincerely. Moreover, it has been understood that the outline of the destination policy indicates that familiarization tours, cooperative programs, trade shows and public events are their prime promotion strategies. On the other hand, in terms of positioning, it has been identified that the considered DMO utilizes the natural amenities of the Sunshine coast. The unbroken beaches along with the Australian zoo are key aspects of positioning for t he DMO (Ghosh Sarkar, 2016). On the other hand, in terms of branding, the Tourism Australia has seven international hubs and industry developments in near about 16 core markets accompany the organizations policy for destination branding. On the other hand, in terms of target policy, it has been identified that the DMOs two prime target markets are the connectors in regional Queensland and the unwinders in Sydney. However, in this respect it is significant to denote that the concerned DMO prioritize Tourism 2020 in terms of destination policy and it has been identified that the organization has designed most of its strategic methods in accordance with this national strategy of Tourism 2020. Branding of Tourism Australia Tourism Australia has seven international hubs and through these hubs, the organization pursues consumer marketing and industry development in 16 core markets. The organization has targeted the visitors of Europe, America, New Zealand, Greater China, Japan and South Korea and South East Asia. While branding Sunshine Coast, Tourism Australia conveys the unique attraction of the destination to the visitors. The Aquatic Costal Campaign highlights the varied and unique fishing experience in Sunshine Coast (Lugosi and Walls, 2013). Moreover, the destination management organization also promotes the wild life attraction to the adventurous visitors of the world. One of the most attractive features promoted by the DMO is the Australia Zoo of Sunshine Zoo. The visitors can also enjoy bushwalking and cruises, which are great medium for spending leisure time. Tourism Australia is focused on international recognition in the perspective of the destination marketing and branding approach of the particular destination. In this particular case, the destination selected for the marketing and branding is Sunshine Coast, Australia. The market segmentation is a method that is important for formulation of marketing and branding strategies. Sunshine Coast is an area that can attract almost all tourists of age groups. However, in form of destination branding, it has been found that there are some negative aspects related with the brand destination policy of the organization. It has been indicated that the DMO organizes various public events and campaigns to increase its brand image. It is unfortunate to notice that due to large number of destination branding, the organization is representing the nation to be a leisure-oriented one that is strongly making constraints for the territorys reputation in technological, political and product exporting field . Target Market It has been reviewed that considering the natural quality of the Sunshine coast, the organization has a targeting policy that involves three tiers. According to the DMOs policy and the first tier, the DMO targets the connectors belonging to the regional Queensland and Brisbane, whereas according to tier two, the DMO targets the unwinders in Sydney, Melbourne, Germany, Scandinavia and North America. On the other hand, according to the tier three of their policy, Tourism Australia targets the population of Hong Kong, India and Korea. Most significantly, it has been identified that the DMO is presently developing a new target market from the territory of Taiwan. Visioning of Tourism Australia The vision of Tourism Australia is to encourage high quality tourism experience and develop tourism infrastructure for driving demand of tourism industry. The organization is visioning for better investment facilitation for improving the tourism infrastructure of Sunshine Coast. Better infrastructure would help the tourism organizations in this destination to attract the potential national and international visitors. Moreover, the organization has concentrated on more aviation capacities towards transportation facilities for the visitors. Accessible tourism is the ongoing endeavour of the organization, which ensures that tourism destination is accessible to all people regardless of their age, disabilities and physical limitation (Heeley, 2015). The organization also has better access to labour and skills towards effective promotion for Sunshine Coast to the potential visitors. However, the organization stills lack in entering in some developed countries, which is limiting the number visitors in Sunshine Destination. Positioning of Tourism Australia Sunshine Coast is regularly rated as the most desired tourism destination in Australia. Moreover, it stands at number one position in terms of its attractive features. Tourism Australia strives to convert this support to travel in Sunshine Coast. Visitors can enjoy the opportunity to explore an incredibly diver array of sea life. They also can interact with wonderful Marine Park in the underwater world. Visitors can also invent 100 different species in the Australian Zoo and have exciting experience of wild life (Pike Page, 2014). However, with the increasing number of visitors, there is a problem in accommodating visitors in the national park. Tourism Australia also promotes Sunshine Coast as a greater place to have excellent flying experience. The visitors can have exceptional flying experience with excellent scenery of sea beaches, forest park and multi city attraction. The community in this destination is still unable to learn towards providing warm welcome to the visitors. More over, the visitors also face road congestion at the peak time of tourism, which bothers the visitors. Recommendation Tourism Australia should improve the tourism infrastructure of the Sunshine Coast. The organization should highly concentrate on enhancing the space at National Park and other forest parks. Moreover, the organization should also improve the transportation facility of the destination for both national and international visitors. The organization should train the employees of tourism sectors towards providing excellent tourism experience to the visitors. On the other hand, the DMO should promote the importance of tourism in Sunshine Coast within the community people. It would help the community people to provide warm welcome to the visitors. Furthermore, the organization should also improve the road transportation condition of Sunshine Coast. However, considering the possible constraints related with the destination branding of Tourism Australia, it can be recommended that to maintain the political, technical as well as the exporting nature of the Queensland regime, the campaigns shoul d act as the organizations corporate social responsibility. Considering this, it can also be recommended that in their public events and campaigns, the organization could also promote the areas any contemporary political interest or technological investment (Dwyer et al. 2014). Conclusion From the entire assignment, it can be deduced that the considered DMO has adopted some of the most relevant positioning, branding and visioning strategy. In forms of branding, the organization mainly depends on public events and campaigns. However, unfortunately the paper indicates that in terms of branding, the DMO has some constraints such as the trend of organizing public events is creating problem for the territorys voices for technical, political and other business approaches. Therefore, at the final stage, the paper has given the recommendation, which says that the DMO can combat this problem by promoting contemporary technical, political and business approaches through their own public events and campaigns. On the other hand, it is fortunate to denote that the DMO has adopted the Tourism 2020 for developing the entire dimension of the tourism sector of Queensland. In accordance with this mission, the DMO prioritize in advancing the infrastructure of the entire place. References Barnes, J. C., Ballou, D. (2014). Case Study: Using a Sport Event within Coordinated Destination Marketing: A Case History of the New Mexico Bowl.The Journal of SPORT,3(1), 5. Dwyer, L., Pham, T., Forsyth, P., Spurr, R. (2014). 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