Tourism In The Kingdom Of Saudi Arabia

The travel industry In The Kingdom Of Saudi Arabia Saudi Arabia is referred to the world as the focal point of Islam and one of the not many nations on the planet to have kept up Islamic law the sharia. As per the U.S division of state (2010) Saudi Arabia stayed as a flat out government until 1992, at which time the Saud illustrious family presented the countrys first constitution dependent on the sharia. With a territory of around 865,000 square miles, Saudi Arabia is approximately 33% the size of the mainland United States, and a similar size as all of Western Europe. Saudi Arabias oil area and principle wellspring of riches lies along the Persian Gulf. This oil-inferred riches permitted the nation to give free human services and instruction while not gathering any duties from its kin. At the hour of World War II Saudi Arabia had 33% of all realized oil holds, yet falling interest and rising creation outside the Organization of Petroleum Exporting Countries (OPEC) jeopardized the nation with residential agitation and subverting its impact in the Gulf zone. In any case, they quickly recouped with a blooming economy. Way of life is determined by positions, for example, genuine pay per individual and neediness positions. Measures, for example, access and nature of medicinal services, pay development disparity and instructive gauges are additionally utilized. The best measurement for estimating way of life is a similar one the UN uses to quantify the degree of improvement of a country. The human advancement file (HDI) which is utilized as an option in contrast to estimating GDP so as to decide the countrys prosperity. The HDI gives a proportion of the normal three parts of human turn of events, carrying on with a long and solid life, instruction and having a better than average way of life. As indicated by the most recent U.N human improvement report (2007) Saudi Arabias HDI esteem is .843. This signifies Saudi Arabia positions high on the human improvement record. Different angles mulled over when estimating the realms HDI are future rates, under 5 death rates, and proficiency rate. As per the most recent U.N human advancement report (2007) Saudi Arabias future rate is 72.7 years old. The under 5 death rate in Saudi Arabia is 21.27 passings per 1,000 as per the World Bank (2008). Regarding education rate just 85% of Saudi Arabians are proficient. The Saudi government is chipping away at improving the proficiency rate in Saudi Arabia. As per the most recent U.N human improvement report (2009) Saudi Arabias GDP rank short HDI rank is at - 19 a negative number shows that the HDI rank is lower than the GDP per capita (PPP US$) and that destitution is low in that nation. Sex imbalance happens on a day by day bases in Saudi Arabia. As indicated by Abdella (2010) the realm permits men to double the legacy that ladies are permitted. Ladies are required to have a gatekeeper escort them for a large number of lifes day by day undertakings. Without the nearness of a watchman, a lady can't contemplate, get to wellbeing administrations, wed, travel abroad, have a business or even access a rescue vehicle in a crisis. Saudi ladies don't reserve the privilege to drive. It is illicit for a lady to be in the organization of a man who isn't in her close family. Young ladies are still not permitted to consider certain subjects, for example, topography anyway it is shown that ladies can travel abroad alone for examines .Regarding the matter of polygamy, men are allowed by law to have up to four spouses. Ladies don't have equivalent access to the courts or an equivalent chance to get equity. Abdella (2010) recognized that the administration should assess laws and arra ngements and modify essential Laws so as to guarantee sex uniformity and prohibit the separation of ladies. In Saudi Arabia populace development is outpacing the monetary development and accessibility of administrations and foundation in the nation. The CIA world actuality book (2010) demonstrated that by difference to the U.S, Saudi Arabia encounters a high populace development pace of 1.85%. Saudi Arabias development rate is lower than normal creating nations, which is commonly around 2.5%; yet higher than the U.S 1% populace development rate. Because of its populace Growth Issues Saudi Arabia is confronting troubles in giving occupations, water, food and vitality to its indigenous youthful populace and there is an augmenting hole between the capacity of the economy to make employments and the populace development rate. A significant contrast between financial development and human improvement is that monetary development centers around the expansion of pay, while Human advancement centers around extending every single human choice. As per United Nations human Development Program (2010) training, wellbeing, clean condition and material prosperity don't really rely upon pay. Accordingly, the choices accessible for improving people groups lives are slanted to the nature of monetary development in its more extensive sense, and the effect is in no way, shape or form restricted to quantitative parts of such development. The ultimate objective of interest in human capital, as far as wellbeing, instruction, sustenance and preparing, is to support creation and produce extra pay. Interests in physical framework are a significant trait of Saudi Arabias current monetary advancement drive. As indicated by Hayward (2009) the realm tries to decrease its dependence on the oil business. Saudi Arabia declared a tremendous monetary boost financial plan for 2009, dispensing more cash for instruction and an expansion out in the open spending by 15.8 percent. The Saudi Government intends to spend an enormous measure of cash on framework extends in the following five years as the realm looks to profit by lower development costs in the midst of the worldwide money related crunch. The development division will be propelled by the dispatch of six monetary urban communities to be finished by 2020. As indicated by Hayward (2009) these six new industrialized urban communities will expand Saudi Arabias economy and are relied upon to intensify GDP. Ventures as of now in progress in the Kingdom incorporate two immense railroad activities, which will support exchange and the travel industry systems. Work keeps on extending in Saudi Arabias port system as the nation challenges with other Gulf States to offer an entryway to Middle East markets. With the extending populace development gives the weight is being advanced on the countrys utilities. The Saudi horticultural segment is the second biggest industry in the Kingdom. Saudi Arabia has accomplished massive agrarian turn of events, vanquishing the troubles of scant downpour, pitiful underground water, constrained nearby labor and broadly scattered cultivatable terrains. As per the CIA world truth book (2010) numerous people relocate to Saudi Arabia for work. In 2009 just 6.75% of the populace was utilized in farming and 21.40% utilized in the administrations. Agribusiness has developed at a normal yearly pace of 8.7 percent since 1970 and represents more than 9.4 percent of Saudi Arabias GDP. As indicated by The Saudi system (2010) so as to look after horticulture, the Saudi Government has assembled in excess of 200 dams to safeguard water, with capacity limit of 689 million cubic meters. So as to fund this turn of events, the Saudi Agricultural Bank was set up in 1964. It is a particular rural bank; it broadens long haul, premium free credits to ranchers and farming organizations. As indicated by The Saudi system (2010) the Saudi Government has likewise provided seeds and saplings at ostensible costs. It has managed veterinary and agrarian direction and plant security administrations. Different measures incorporate the acquisition of key farming yields, for example, wheat and grain at significant expenses, through the General Organization for Grain Silos and Flour Mills. Open conversation about natural issues has expanded essentially all through Saudi Arabia, Following a progression of floods in the Kingdom. As indicated by the Saudi system (2010) the most significant natural issue confronting Jeddah is sewage. The appraisals on the region of the city that is right now associated with the sewer pipes differ from 8-14%, with around 80% of houses utilizing septic tanks. As of late, the loss from the citys septic tanks has been disposed of in the Briman Sewage Lake, also called Musk Lake focus. Be that as it may, ecological and wellbeing uneasiness following a years ago floods, combined with an illustrious pronouncement requesting the discharging of the lake, have provoked city authorities to discover interchange arrangements. The utilization of permeating pits septic tanks without a solid base that permit sewage to deplete into the ground prompted soil and underground water pollution just as an ascent in the water table. The absence of an appropriate s ewer framework has made a biological catastrophe. A worldwide temperature alteration has likewise influenced Saudi Arabia more than some other nation as of late. The temperature in Saudi Arabia has never permitted it to snow in Saudi Arabia. Be that as it may, because of an Earth-wide temperature boost it as of late snowed in Saudi Arabia. Because of political clash coming about because of the wiki releases episode the Saudi government is reluctant towards actualizing ecological arrangements. No nation on the planet will be saved from the impacts of the money related emergency and bringing about a worldwide downturn. As indicated by Bourland (2008) For Saudi Arabia, it has totally moved the focal point of monetary arrangement from controlling swelling to reestablishing trust in the budgetary segment. We see the accompanying key ramifications for the Saudi economy. Oil costs will be fundamentally lower than recently envisioned and decreased creation will worsen the effect on oil incomes. Fund for neighborhood and outside organizations working together in the Kingdom will be less effectively accessible and progressively costly. As indicated by Bourland (2008) monetary development will slow as issues getting to appropriately valued financing and lower oil incomes defer venture execution and debilitate certainty. Lower oil incomes will mean the conclusion to the tremendous spending plan and current record surpluses of ongoing years. Pointedly lower product costs and a reinfor cing of the riyal will cause inflatio

Are there differences in the types of dreams that occur at different Essay

Are there contrasts in the sorts of dreams that happen at various occasions and Describe how rest changes over the span of one night - Essay Example Polysomnography uncovers a half drop in action among sharpness and stage 1 rest. The eyes are closed during stage 1 rest, however whenever woken up from it, at that point an individual may feel as though they have not dozed at this point. Stage 1 may last between 5 to 10 minutes (Harris 23). Stage 2 is a period of light rest where polysomnographic readings depict sporadic pinnacles and valleys, or negative and positive waves (Harris 24). These waves show unconstrained periods of muscle tone got together with periods of muscle unwinding. Muscle tone of this sort can be seen in different periods of rest as a reaction to sound upgrades (Jung 53). The heart profound eases back, in addition to internal heat level goes up. At this stage, the body prepares to go into a profound rest. These stages are profound rest stages, with Stage 3 being less extraordinary contrasted with Stage 4. These stages are alluded to as delta or moderate wave rest (Harris 24). In moderate wave rest, especially during Phase 4, the electromyogram records drowsy influxes of high abundancy, indicating an example of musical progression and profound rest (Harris 24 and Jung 54). The hour of non-REM rest, truncated as NREM, includes stages 1 to 4 and endures between an hour and a half to two hours, every stage enduring about five to 15 minutes (Harris 25). In any case, shockingly enough, stage 2 and stage 3 emphasize in reverse before accomplishing REM rest. Accordingly, a typical rest arrangement has this example: waking, stage 1 to 4, and afterward back to 2 by means of 3, REM. Generally, REM rest happens only an hour and a half after rest beginning (Harris 25). REM rest is perceivable from NREM rest through changes in physiological states, including its distinctive quick eye developments (Harris 25). All things considered, polysomnograms uncover wave designs in REM comparable as the ones in stage 1 rest (Jung 57). During ordinary rest (in people missing scatters of wake-rest examples or REM conduct issue), breath and pulse quicken and get sporadic, while the legs,

Genetic Engineering and Genetically Modified Food - Free Essay Example

During centuries, human societies depended on traditional breeding techniques, which allowed them to supply members with adequate nutrition. Such methods as hybridization and plant grafting had satisfied people for thousands of years as they improved all characteristics of products (â€Å"Genetically Modified Food†). However, with the progress made in all spheres, humanity could not leave the food industry without breakthrough innovations. First, it invented mutagenesis, the method that achieved unprecedented outcomes using using radiation and chemicals, and then, still more threatening for the mere survival of human species, transgenesis. The latter demonstrates advances in the development of human technology on an unbelievable scale; this technique implies that people have found ways to impact the plants and animals at the genetic level. GM organism is genetically modified, which means that its genetic code is changed by purposeful intrusion (â€Å"Genetically Modified Food†). Such techniques as gene splicing or transgenic technology create the combinations of genes, so nature has nothing to do with the received plants, animals, or other organisms created in this fashion (Kromka). Although there are several advantages of growing genetically modified foods, disadvantages of this type of products are more crucial as they directly threaten the state of human health. At first casual glance, genetic engineering can seem just a breakthrough in the food technology that provides a perfect solution to the problem of human nutrition across the globe. Thus, as DNA of any plant or animal can be modified according to need, it opens limitless possibilities of growing any food in any amounts (â€Å"Genetically Modified Food†). Besides, the traits reached in GM products overpass any other breeding technique because transformed genes protect plants from pests and viruses reducing the need for toxic pesticides and herbicides. This implies protection of water, soil, and the surrounding environment, in general, from ecologically harmful influences (Qaim; â€Å"Genetically Modified Food†). One more benefit of genetic engineering is the possibility to biofortify crops with the vitamins of the most pressing need. There is an experience of biofortification of rice, corn, sorghum, cassava, and banana plants with vital minerals and vitamins, which produc es a favorable impact on human health (Qaim). At the same time, health risks of GM products are even more prominent than advantages. Furthermore, they have not been studied thoroughly yet, so people are under threat that is not known, as the devil without a face. Comparatively new method of breeding can be a time bomb whose explosion should be prevented to preserve the human species. Fortunately, modern society is becoming more and more health conscious, and GM foods do not belong to the options of the healthiest standards. There has been a growing tendency in American society, in particular, to produce and consume increasing amounts of â€Å"natural† labeled products. For illustration, in 2013, consumers spent more than $40 billion purposefully seeking foods with â€Å"natural† labels (Kromka). Logic and sound judgment prompt obvious conclusion that GM products, or GMOs, are the direct opposite of this tendency of modern people to make food choices in favor of organic and natural options. There is a grave barrier, though, in the contemporary society not only in the US but also in Europe and throughout the world to the decision of many people to stick to naturally-based nutrition. Specifically, the commercial gain has motivated state economies to approve GM plants for general use. Thus, US has allowed ten GM crops and 120 GM seeds for use in the food industry and commercial contexts, including 90% of all corn, cotton, and soybeans (â€Å"Genetically Modified Food†). Furthermore, the so-called processed foods, which are so popular in American society, contain ingredients produced based on genetic modification technology. Correct estimations are showing that 75% of processed foods contain GM ingredients (â€Å"Genetically Modified Food†). This situation reveals the severity of the problem of healthy nutrition. In spite of people’s increasing tendency to choose healthy food options, the spread of GMO is catastrophic and impossible to control. It reminds of a disaster that has reached the point where it has gone completely out of control. Therefore, the methods of dealing with GM production should correspondingly be radical, up to complete ban ning of this method of growing.

Essay about Copyright Laws No Longer Relevant in a Digital...

Assignment 2 – Research Essay Many say the current copyright laws in Australia are not adequate for a digital age. Do you agree with this point of view, and explain the academic research which leads you to this conclusion. Discuss two examples of copyright law which you believe are no longer relevant in a digital age and provide evidence for the changes you would propose, by analysing current media reports and supporting research? The way a person writes, learns, gathers information, purchases items, listens to music, watches television and films etc., has gradually changed over time. These simple tasks are now conducted and accessed digitally through the mediums of electronic technology such as computers and the Internet. This†¦show more content†¦The same concept similarly applies to photographs online and in electronic form. The section fails to be clear on whether ‘a person who acquires a copy of a digital photograph, for example by downloading it from [a source on] the internet, [is] the owner of that copy’ (Smiers, 2005). Another condition that is flawed is where the reproduction of an original photograph is prohibited if the person uses the reproduced copy to make further reproductions. This allows a person to infringe copyright once without payment to copyright, yet not allow them to do so further, when they should not be granted to do so at all. The exception also does not abide by the World Intellectual Property Organisation Copyright Treaty (1996) and its three-step test, which outlines that exceptions must only apply in ‘certain special cases†¦, not conflict with a normal exploitation of a work and do not unreasonably prejudice the legitimate interests of the author’. Ultimately by reproducing the material in a different form which copyright holders sell and license, without payment or permission in the first place, the exception permits a person to effectively undertake in piracy. In order for section 47J to be considered adequate in a digital age,Show MoreRelatedInformation Storage and Retrieval1290 Words   |  6 Pagesstorage and representation of knowledge and the retrieval of information relevant to a specific user problem (Mandhl, 2007). Information retrieval technology mostly used in universities and public library to help students or information users to access to books, journals and other information resources that they neede d. It also applies at organizations which having large collection of documents or information. In â€Å"The Seven Ages of Information Retrieval† article written by Michael Lesk, mentions theRead MoreThe Relevance of Fair Use Doctrine in the Digital World6215 Words   |  25 PagesAbstract. 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Leadership Theory Of Mary Barra s Leadership Style

Evaluate Leadership Theory Mary Barra’s leadership style could be described as commanding when it came to the ignition switch recall (Murray, 2009). This is due to the fact that she allowed fifteen employees to take the fall for a mistake that had been known for a great deal of time. Rather than taking a more accountable approach when it came to leadership, she failed to be a strong, positive leader in this situation. Throughout the handling of the situation, including a town hall Barra held, she failed to be anything but a commanding leader. However, while she failed to act in what could be seen as an accountable manner when it came to the knowledge of this issue and having not been fixed in a timely manner, she was a visionary leader (Murray, 2009). When it came to the future of General Motors (GM) and the safety that thousands of consumers had in regards to their vehicles, Barra became a visionary leader (Kuppler, 2014). Change was needed to help ensure this error did not occur again for the company and that safety standards were not only met, but exceeded. This shift occurred, because Barra was concerned over consumer’s safety. While she may have been a more commanding leader when it came to the way the problem was resolved, she was a visionary leader when it came to implementing better safety standards for GM (Murray, 2009). This shift could have also been influenced by external factors that had Barra under scrutiny for the manner in which the issue was resolved. ByShow MoreRelatedHow Did Mary Barra Become Gm Ceo? Essay1561 Words   |  7 Pagespurchasing around 85% of all vehicles.† (Colby, 2015). With the growth of women as automotive customers, the industry has fostered and sought out female leadership in their organizations. Mary Barra, the General Motors CEO, is providing a leadership style that is rescuing GM and helping resurrect the American automotive industry. How did Mary Barra Become GM CEO? GM was founded in 1908 and we are all familiar with most of their car brands including Chevrolet, GMC, Buick, Cadillac, as well as theirRead MoreWomens Role Models And Become Leaders1519 Words   |  7 PagesThere are legion women who serve as role models and become leaders. Women are survivors with unique inner strength who pose to achieve it all without complaining. Likewise, the women are mounting the leadership ladder in the male-dominated industries related to Finance, Federal Departments and Technology. In the United States, women synthesize a majority of the population earning higher college degrees as compared to men, yet holding only 19.2% top executive positions in the corporate world according

Marketing Plan on Re-Launching of MP-180 Pocket Projector

Question: Discuss about the Marketing Plan on Re-Launching of MP-180 Pocket Projector. Answer: Introduction 3M the name came from Minnesota mining and manufacturing company which is founded in 1902. It is an American multinational corporation and the global headquarter based in Maplewood, US. The company deals in the products like fire protection, dental, medical, electronic materials etc. 3M operates in more than 140 countries globally. In 1950s, the company started its operations in Australian territory and the company has more than 4000 products till date (3M, 2016). Through this report we will choose MP-180 pocket projector under display and graphic product line of 3M Australia and we will design a marketing plan on re-launching of a particular product line. Before designing that plan we will go through an environmental and SWOT analysis for better understanding of brand. After completion of analysis we will find out the potential problems which company may face on re-launching and then set the companies goals and objectives for next 12 months. At last we will design the marketing mix strategy. Thereafter in conclusion we will judge whether this plan can be acceptable or not. Macro environment analysis of 3M Australia Macro environment consist of things like: Demographic, Economic, Natural, Technological, Political and Socio-cultural (Koontz Weihrich 2010). We will elaborate these more on our below discussion. (Caption: Diverging Radial representation of Macro environment) Demographic: 3M is a global brand also they deals with diversified products category. Due to its large presense in all category the product segment is also huge also if we talk about Australia in last few years we have seen that there is a diversity in people (Commisceo, 2016). Therefore 3M Australia have maintain the product segment very well in order to grab the Australian market (3M 2016). Economic: In recent times the global economy has faced a high recession which made a several effect on the pricing and production of 3M. Therefore in order to maintain the balance we need to keep the economic factor in our mind before designing a marketing plan (3M 2016). Natural: Natural consists of two things one is renewal another one is non-renewal, renewal are forest, agriculture etc. and non-renewal are fuel, minerals etc. though 3M produces diversity products therefore there product line is dependable on both renewal and no-renewal. We need to focus on these areas whether our product is eco-friendly or not (3M 2016). Political: According to a data provided by World Bank (2015) the Australian political stability falls in -2.5 weak; 2.5 strong. So we can take this situation good for doing a business (Business 2016). Technological: 3M which is more dedicated to techno products. If we take consider Australia in the field of technology then we must have to say that the contribution is quite well in this field. Technologies are changing frequently and the people are becoming more techs oriented (Atse 2015). Therefore in order to maintain the balance between products and current demand 3M has built its own RD department and we have observed some good innovation in its products Socio-cultural: Australia can be considered as the most diverse community place (Commisceo 2016). But the products of 3M falls less under this category which represents the culture or community. They should make a separate division of their products where products will be presented based on the culture Micro environment analysis of 3M Australia Micro environment deals in internal factors such as Market share or customer and Competition (Dutta 2010). The analysis of Micro environment is provided below. (Caption: A hierarchal representation of Micro environment) Market share: Market share is the main purpose of doing a business for any firm. In this aspect 3M has gained a huge number of market shares in last few years compare to other brands. This we can identify by observing the last one year stock data of 3M Australia. We can clearly observe that there is significant growth from Sept 2015 to till date. (Caption: Last one year stock data of 3M Australia) Source: 3M.com Competition: In last few years companies like GE and Honeywell has given good competition to 3M products. In this regard 3M is not far behind than others they have spent more than $1.7 billion in their RD for innovation. It clarifies how innovative they are by nature for competition which results more that $30 billion sales in 2015 for 3M Australia (Bromels, 2016). SWOT analysis of 3M Australia Strengths Weaknesses Research development is one of the major strength of 3M Australia, RD helps them to become more innovative with coming up new product ideas in order to meet the latest market demand and trend. International presence is strength of 3M Australia. It helps them to maintain the demand fluctuation. If any financial crisis arises they can share the revenue from a different located branch. Poor performance in their key segments like display, graphic technology. Around 16% decrease in sales resulted in that particular segment which is almost 13% contribution of companies overall revenue. The inventory turnover is quite low as per the projection which impacts the overall margin. Opportunities Threats 3M itself is largely dedicated to technology therefore by tacking the advantages they may come up with innovative tech products, it will not only help them to their already made market but also they can go for few more expansion. Acquisition can be one of the opportunities as 3M is a big and globally present brand they can go for few more acquisition like what they did in 2008. Economic instability is a big threat for 3M because 3M is present globally, when deep recession come it effects the global economic system. Environment is another big threat due to global warming the environmental regulations are becoming very strict everywhere. Though 3M is associated in producing chemical products also there is a possibility of few chemical products which are not eco-friendly. 3M Australia as a brand When we talk about the brand then 3M has fulfilled all the criteria to establish them as a renowned global brand with its present in 140+ countries and diversified product category helps them to sustain as a loyal brand over the last few decades (3M 2016). In last few years we have observed that there is a lack of sales in display or graphic segment of 3Ms product therefore in order to increase in sales and better market share we are going to design a marketing plan on re-launching of 3M MP-180 pocket projector under display and graphic segment. But before designing a plan we need to predict the potential problems that we may face with re-launching. Problems that may arise on re-launching Earlier the 3M MP-180 projector rejected by customers due to its sensitive parts. Legal is another problem projectors produces more carbon compare to other electronic items and adding of new features on re-launching may produce more carbon which are not eco-friendly. Due to globalization the same products are sold in every market so there will be a huge competition. 3M projectors comes up with modern technology a normal customer is not aware about with all modern technologies which requires good maintenance otherwise technical fault may occur which will result in customer dissatisfaction and the company may lose the brand loyalty. How do we select what features need to be there on re-launching? Goals To make double the sales of that particular product line and increase the market share of that particular product segment. To earn the customer loyalty for 3M brand by providing 100% customer satisfaction related to that particular product line. Objectives for next 12 months We will divide our objectives in two phases; each phase will be for 6 months. Objectives for first six months To select the right features at first we will conduct one marketing survey. This marketing survey will help us in choosing the correct features as per the choice of the customers. Not only this but also we will be able to identify whether the customers are aware about this modern technology or not. To make aware our customers about the re-launch of that product we will run few campaigns, through these campaigns we will not send the message of re-launching of product rather we will send a message of new version of that product, because sometimes when we use the word re-launch customer may thing that there might be any problem or defect in the previously launched product thats way the company is again re-launching it this thing may affect the overall brand image. To increase the market share we will promote the reference buying activity, suppose if one of our existing customer refer one new customer for buying of that particular product and if that new customer actually buys it through his/her referral in that case we will provide an extended 3-5 years free maintenance service for that particular product to our existing customers. Objectives for last six months To reduce the global warming we will conduct few seminars on how do we can reduce the global warming through this seminars we will show how much concern we are about global warming and indirectly relate our eco-friendly projector system by showing the extra filterization technique for reducing carbon this will help us to create a good brand image in front of our customers (Rao Shivaramakrishnan 2008). To increase the market share on that particular segment we will run one cultural sales activity, suppose in Australia we know that there are diversified communities people live in according to that whoever will purchase our projector system we will provide a one year free subscription of music CDs and Videos programs DVDs related to that particular culture of that customer (Rao Shivaramakrishnan 2008). Marketing mix strategies Marketing mix consist of 4Ps such as Product, Price, Place and Promotion. Here we will simply follow the theory given by E.Jerome McCarthy in 1960 for our product, price, place and promotion. Product: McCarthy has said that a product needs to be fit according to the customers want in the same time it should be like what the customers are expecting for. Hence in our objectives we have described that first we will conduct a marketing survey and this will help us to identify what the customers actually want and what they are actually expecting from our product. From our survey analysis whatever output we will get accordingly we will make our product and add those features as per the expectations and choice given by the customers (Govindarajan 2009). Price: According to McCarthy pricing should be set as per the value for money in the same time it should not be a cheapest one. As per our previous discussion we have mentioned that we will more focus on re-launching a quality product, therefore adding of quality simply means you need to do more research and development also it requires some costly raw materials which may result to few extra production cost, therefore we will set a standard competitive price by keeping the profitability factor in our mind for our products. As we all know that customers fells happy to pay few extra bucks when they get some good quality product which works well (Govindarajan 2009). Place: According to McCarthy placing should be done in such a way that a customer should not find and difficulty to purchase it a product should be displayed everywhere and needs to be available every market. Since our product is branded and it is offered by a renowned brand so we cannot display our product in each shop or a normal market in order to maintain the brand image, because displaying of our product in each normal shops or every market will shows our product more cheaply. Therefore in order to apply this theory in our placing strategy we will more focus on online sale through our company website because now days everyone is connected to internet, so they can easily access from there without facing any kind of difficulty, also selling through our online portal will help the company to reduce the intermediaries cost such as distributor, wholesaler and retailers cost (Govindarajan 2009). Promotion: McCarthy has mentioned that promotion is not all about spreading messages; in the same time choosing of correct medium also plays a key role for effective promotion strategy. Therefore for promoting our products we will adapt the social media marketing strategy because each and every communitys people are connected through social media now days. A social media promotion strategy will be more suitable for 3Ms product because by reading the profiles of people we can easily identify whether these people are interested to listen our message or not, what are their interests and which background they belong from also we can send the message to our correct target audience (Kazmi Batra 2008). Conclusion From the above environmental analysis part we have noticed that in some areas 3M is doing extremely well but they are lacking with customer oriented approach, therefore we have designed a marketing plan which is more customer oriented. In many cases we have seen that organizations promises to pay attention on their customers problem but when these companies reaches to their projected profitability margin either they forget the promise or they ignore the customers problem. Therefore in order to ensure a high success rate of this particular marketing plan 3M Australia should listen to their customer first and they should solve their customer problems related to their product line on a priority basis. References Rao, A, C Shivaramakrishnan, K 2008, Strategic management and business policy: text and cases, Excel books, New Delhi. Bromels, John 2016, 3M a company like no other, viewed 6 August 2016, https://www.fool.com/investing/general/2016/03/03/3m-a-company-literally-like-no-other.aspx. Dutta, B 2010, Marketing management, Excel books, New Delhi. Govindarajan, M 2009, Marketing management, PHI Learning, New Delhi. Koontz, H Weihrich, H 2010, Essentials of management: an international perspective, Tata McGraw Hill, New Delhi. Kazmi, H, H, S Batra, K, S 2008, Advertising and sales promotion, Excel books, New Delhi. Murthy, N, S Bhojanna, U 2010, Business research methods, Excel books, New Delhi. www.3m.com.au, 2016, Science is just science until you make it improve the world, viewed 7 August 2016, https://www.3m.com.au/3M/en_AU/company-au/. www.atse.org.au 2016, Science technology innovation: Australia, viewed 7 August 2016, https://www.atse.org.au/content/publications/reports/industry-innovation/science-technology-innovation.aspx. www.blog.oxfordcollegeof marketing.com, The impact of micro and macro environment factors on marketing, viewed 6 August 2016, https://www.blog.oxfordcollegeof marketing.com/2014/11/04/the-impact-of-micro-and-macro-environment-factors-on-marketing/. www.business.vic.gov.au 2016, Marketing strategies and tactics, viewed 6 August 2016, https://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-mix-strategies-and-tactics. www.commisceo-global.com 2016, Australia guide culture, customs and etiquette, viewed 7 August 2016, https://www.commisceo-global.com/country-guides/australia-guide.

Yellow wallpaper Essay Summary Example For Students

Yellow wallpaper Essay Summary Study of â€Å"The Yellow Wallpaper†The Yellow Wallpaper, written by Charlotte Perkins Gilman, is a story of a woman, her psychological difficulties and her husbands so called therapeutic treatment of her aliments during the late 1800s. The story begins with a young woman and her husband traveling to the country for the summer and for the healing powers of being away from writing which just seems to worsen her condition. Upon reading this intense description of an almost prison like prescription for overcoming temporary nervous depression the reader is permeated with the idea the men are nothing more than the wardens in the lives of women. â€Å"The Yellow Wallpapaper† has focused mainly on the richly documented medico-cultural circumstances surrounding the story. (Wiesenthal 1)Gilman does well throughout the story to show with descriptive phrases just how easily and effectively, the man seemingly wields his maleness to control the woman. But, with further interpretatio n and insight I believe Gilman succeeds in nothing more than showing the weakness of women, of the day, as active persons in their own as well as societys decision making processes instead of the strength of men as women dominating machines. We will write a custom essay on Yellow wallpaper Summary specifically for you for only $16.38 $13.9/page Order now From the beginning of the story forward the narrator speaks of how her husband and other influential men in her life direct her so that she will recover quickly and I believe this to be the initial sign that the feminist perspective will be presented throughout. The narrator shows how although she has a formed opinion (and probably successful idea for her treatment), she is still swayed by her husbands direction with the following passage, I sometimes fancy that in my condition if I had less opposition and more society and stimulusbut John says the very worst thing I can do is to think about my condition, and I confess it always makes me feel bad. Jonathan Crewe writes, â€Å"Her supposition that the room in which she is confined has been some kind of schoolroom or gymnasium means that she has correctly divined its function(s) as a scene of disciplinary schooling (she later speaks of suicide as â€Å"an admirable exercise†), yet she fails to see in advanceor even fully to rec ognizethe continuity between these functions of the room and its functions as the prison cell and/or asylum ward to which the recalcitrant pupil is destined.† (Crewe 274) Her husband seems to be the one who can change her thoughts because of his maleness or the fact that he is her husband. Nonetheless, a member of the opposing sex is still suppressing her. With a further look into this passage though, I believe that this again is nothing more than a sign of the inablities of the narrator. I dont believe her sex to be the cause of her suppression it is her lack of understanding of not only herself, but of how to successfully make others aware of what is best for herself. The narrator also speaks many times in a manner, which suggests that because a man speaks she has no means by which to disagree with him because she is a woman, yet another feminist tact. A perfect example of this is presented in the beginning passages of the story, where the narrator states, Personally, I disa gree with their (her husbands and brothers) ideas. Personally, I believe that congenial work, with excitement and change, would do me good. But what is one to do? This last sentence But what is one to do? exemplifies wonderfully her oppressed female stature in the society of her life. The proceeding passage is yet another display of the womans ineptness with self-esteem. If the woman would just take a moment to assess the fact that she is quite possibly right about her own recovery even though she is a woman the conflict would immediately taken from the sexist realm to a realm of inner-conflict, which is were I believe many of the topics covered in this story belong. The final passages of the story, at last, successfully manifest a display of power and possible regain of self-governance through the narrators finally standing up to her husband by locking him out of the room in which he has imprisoned her supposedly for her benefit. Whereupon, for the first time in the story he must l isten to her entreaties to discover where the key is hidden. The proceeding assessment of the final moments of the story could quite possibly be a successful way in which the author intended to say much, after the fact, of how she understood the need for a woman to stand up for her rights even in the face of a mans believed superiority. This is an astute revelation considering that at that time men were still the magistrates and governors of womens lives and for the author to make such an observation was in itself unorthodox for the day. This passage serves a two-fold purpose. The ability to lock the door restores the narrators power over her environment at the very least, and possibly her inner domains as well. The husband having to pay attention to the wife so that he may once again be with her also displays that she may finally be getting through to her husband, that the manner in which he can help her most is to listen to her and try to understand her. .u5e6ce5bdbdceefdb7f8d0a44ee6ce0c3 , .u5e6ce5bdbdceefdb7f8d0a44ee6ce0c3 .postImageUrl , .u5e6ce5bdbdceefdb7f8d0a44ee6ce0c3 .centered-text-area { min-height: 80px; position: relative; } .u5e6ce5bdbdceefdb7f8d0a44ee6ce0c3 , .u5e6ce5bdbdceefdb7f8d0a44ee6ce0c3:hover , .u5e6ce5bdbdceefdb7f8d0a44ee6ce0c3:visited , .u5e6ce5bdbdceefdb7f8d0a44ee6ce0c3:active { border:0!important; } .u5e6ce5bdbdceefdb7f8d0a44ee6ce0c3 .clearfix:after { content: ""; display: table; clear: both; } .u5e6ce5bdbdceefdb7f8d0a44ee6ce0c3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5e6ce5bdbdceefdb7f8d0a44ee6ce0c3:active , .u5e6ce5bdbdceefdb7f8d0a44ee6ce0c3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5e6ce5bdbdceefdb7f8d0a44ee6ce0c3 .centered-text-area { width: 100%; position: relative ; } .u5e6ce5bdbdceefdb7f8d0a44ee6ce0c3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5e6ce5bdbdceefdb7f8d0a44ee6ce0c3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5e6ce5bdbdceefdb7f8d0a44ee6ce0c3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5e6ce5bdbdceefdb7f8d0a44ee6ce0c3:hover .ctaButton { background-color: #34495E!important; } .u5e6ce5bdbdceefdb7f8d0a44ee6ce0c3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5e6ce5bdbdceefdb7f8d0a44ee6ce0c3 .u5e6ce5bdbdceefdb7f8d0a44ee6ce0c3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5e6ce5bdbdceefdb7f8d0a44ee6ce0c3:after { content: ""; display: block; clear: both; } READ: Family values EssayThe Yellow Wallpaper presents a very interesting perspective of how a man can influence a womans life from a very feminist point of view, but with a present day interpretation can be given a whole new depth because the many conflicts flow from being woman vs. man to a much more complex struggle of woman vs. herself so that she may successfully win the battle of person vs. society. Gilman successfully portrays a dominated woman in this story, but I believe that is all the narrator is, a dominated woman not a woman dominated by a man. Gilman does portray the man as insensitive and lacking in emotional support, but neither of these qualities imply or affect dominant characteristics. I believe that in the end the woman discovers that she is not being dominated as much as allowing herself loss of control. I totally agree with Jonathan Crewe when he said, â€Å"Yet if it remains important to establish that being a woman or being queer is not tantamount to being sick or insane, it is hardly trivial to establish that being so is not tantamount, either, to exhibiting bad form. (Crewe 298) The discovering of where control falls in this story is very interesting when compared with literature in general. Much as the narrator comes to the realization that control over her life is ultimately her responsibility, a reader, who often times is controlled by a story, must come to the realization that a work of literature only becomes a personal experience when he/she finally determines his/her interpretation or control over the story. â€Å"Weather on the wallpaper or in the narrator’s first person text, the â€Å"unheard-of contradictionsà ¢â‚¬  in â€Å"The Yellow Wallpaper† never tell us but do ultimately teach us that madness is, precisely, unheard contra-diction.† (Wiesenthal 13)It is this realization of control or the readers interpretation that is the final block that gives the building that is known as a story, depth and meaning to every reader. Bibliography: